2025 Year in Review: Growth, Impact and What’s Next for Story and Strategy

2025 was a milestone year for Story and Strategy. From national conference stages to front-page headlines, from award wins to startup launches, we doubled down on our mission to tell the stories that matter and the results speak for themselves.

When we launched in 2022, we brought deep experience from an award-winning in-house PR team, but entrepreneurship was uncharted territory. Our first year brought $205 in income and countless lessons. We questioned everything. We invested our own funds. And we learned to get comfortable being uncomfortable.

That foundation of resilience and grit carried us into this year. Today, we are proud to serve clients across Texas, helping purpose-driven leaders elevate their visibility, shape public conversations and create measurable impact.

2025 by the Numbers

Client Impact

• Served 14 clients across health care, nonprofit, higher education and small business sectors.

• Generated more than $10 million in earned media value (based on advertising equivalency).

• Reached more than 100 million people through strategic media placements.

Thought Leadership

• Released the inaugural State of Communications in Dallas/Fort Worth survey report, based on insights from 55 local communications professionals.

• Presented findings, particularly on AI's role in the comms industry, at the National Association of State Workforce Agencies conference in Dallas.

• Our second annual survey will launch in Feb. 2026.

Recognition & Visibility

• Honored with a Worthy Award from PRSA’s Greater Fort Worth chapter for our State of Communications report.

• Named a top eight finalist in the Fort Worth Business Plan Competition, gaining not only validation, but a powerful new network of peers and mentors.

• Featured in Voyage Magazine, stepping into the spotlight ourselves for the first time.

Project Highlights

We are proud to serve as trusted storytellers for mission-aligned clients doing important work. A few standout engagements this year:

• Neighborhood Health Center at Las Vegas Trail
  Curated and led a media day to spotlight a new medical, public safety and workforce training hub in one of Fort Worth’s most underserved neighborhoods. The result: 22 stories in 24 hours.

• Brand Juice Marketing
  Introduced this high-caliber marketing firm to local media with placements in The Dallas Morning News, KERA, Fort Worth Magazine, Fort Worth Report, FTW Today and 817 Biz.

• Center for Transforming Lives
  Amplified the launch of a new state-of-the-art Riverside campus focused on breaking the two-generational cycle of poverty. Secured 16 media placements in just two months, with more still running.

• Weekend Will
  Brought a personal story of loss (and innovation) to light, helping founder Brooke Hipps share her “why” behind a new digital estate planning platform. Featured in the Fort Worth Star‑Telegram, Fort Worth Inc., Fort Worth Magazine, and Fort Worth Business Press.

Looking back, we’re grateful. Looking ahead, we’re energized.

To our clients, partners, collaborators and community - thank you.

Here's to another year of purpose-driven storytelling, strategic visibility and meaningful impact.