Our work

Whatever it is, telling your story can make all the difference.

Curating the Story: A Strategic Media Launch for the Neighborhood Health center in Las Vegas Trail

Grand openings rarely make headlines on their own. In today’s crowded news environment, a ribbon cutting isn’t enough. You need to create a story journalists can’t ignore.

When the new Neighborhood Health Center in Las Vegas Trail opened in summer 2025, we knew this wasn’t just another facility. It was a historic partnership between Cook Children’s, JPS Health Network, the City of Fort Worth, Tarrant County, WestAid Food Pantry and LVTRise. We set out to make sure the media understood the impact and prioritized coverage.

We designed a Media Day just for journalists. Reporters received personal invitations, an in-depth press kit and access to a digital library of photos, videos and interviews.

On-site, we created an immersive experience: a guided tour led by a media-savvy host, seven spokespeople stationed throughout the facility, and local families sharing firsthand what the center means to them. Reporters walked away with rich, human-centered stories they couldn’t have captured otherwise.

The Results

  • 22 earned media stories published in the first 24 hours

  • Coverage across nine outlets including print, broadcast, and online

  • 58.9 million potential audience reach

  • $300,000+ advertising value equivalency

More importantly, the stories positioned the Las Vegas Trail Health Center as a transformational resource for Fort Worth, seen through the voices of those it will serve.

Photo courtesy Cook Children’s Health Care System

When Brand Juice opened its 15,000-square-foot creative studio in Fort Worth with the city’s largest infinity wall, custom set-building and a one-of-a-kind immersive art experience, the challenge wasn’t in what they built. It was in getting people to notice.

The Dallas/Fort Worth media market is the fourth largest in the country, home to more than 8 million residents and a sea of brands competing for attention. Our task was clear: break through.

Launching Bold: Making Brand Juice Unmissable in DFW

We positioned Brand Juice not just as another studio but as a bold addition to Fort Worth’s creative economy. With local productions like 1883 and Landman bringing renewed attention to the area’s film scene, we anchored our pitch in data: $655 million in film-related economic impact since 2015.


But the real hook was founder Paul Rogers. A musician turned opera singer turned marketing visionary, Paul brought imagination and magnetism to the brand’s story. He didn’t just build a facility, he created a space where creative possibility feels inevitable.

We developed a visually rich press kit that reflected Brand Juice’s art-forward spirit, complete with custom photography, a founder profile and key facts on studio capabilities. Every element was intentional.

We began outreach early, tailored each pitch to align with journalist beats, and built flexibility into our approach to accommodate long-lead feature cycles. The effort paid off.

By March 2025:

  • We hosted three journalists for on-site tours.

  • We secured six earned media features, including coveted placements in The Dallas Morning News, KERA, Fort Worth Magazine, Fort Worth Report, FTW Today, and 817 Biz.

Each story reinforced our core narrative: that Brand Juice is a visionary force shaping the city’s creative future. Most importantly, coverage led to inbound inquiries from clients who had never heard of the company three months prior.

This campaign introduced Paul Rogers as a voice in Fort Worth’s creative landscape and gave Brand Juice a launch story as original as the space they built.

Empowering Girls, Inspiring stories: Girls Inc. of Tarrant County

At Story and Strategy, we partnered with Girls Inc. of Tarrant County (GITC) to amplify their mission of inspiring all girls to be strong, smart, and bold. Between November 2023 and May 2024, our collaboration generated more than 200 news stories nationwide, primarily in Dallas-Fort Worth, with an impressive audience reach of 529 million. Social media shares of these stories reached 16,600, showcasing powerful community engagement.

Through consistent storytelling, we highlighted key messages, including GITC’s focus on STEM programming and college readiness. Together, we’re creating a lasting impact for the next generation of female leaders.

Strategic Communications for Abilene Christian University

To introduce ACU’s Center for Sports Leadership and Learning, we targeted media pitches that highlighted the university’s innovative approach to preparing future leaders in athletics. Beyond coverage, we secured high-value op-eds in The Dallas Morning News and Sports Business Journal, positioning ACU as a thought leader in both education and the broader sports industry.

We also supported ACU by elevating its cybersecurity program through strategic storytelling and national media outreach. The result: visibility that helped attract new students eager to pursue careers in these high-demand fields.

Story and Strategy had the honor of supporting The WARM Place in publicizing a significant milestone—the expansion of their facility to eliminate the waitlist for grieving families. Through strategic media outreach, we helped share their story of growth and dedication to the community, securing impactful coverage that highlighted their vital work.

Celebrating more than 30 years of compassionate service, The WARM Place’s mission continues to transform lives, and we are proud to help amplify their voice and impact.

Expanding Hope: The WARM Place

Elevating Local Creativity: Texas Producer and "Bottoms UP!"

Story and Strategy was proud to partner with Texas Producer to promote their cutting-edge short film Bottoms UP! ahead of its film festival run. Our campaign highlighted the innovative use of AI in the film’s animation process, positioning Texas Producer as pioneers in creative technology.

We emphasized the company’s Fort Worth roots and their significant contributions to the local creative economy, weaving these narratives into media outreach efforts. By leveraging the excitement surrounding Bottoms UP!'s upcoming festival premieres, we successfully secured media coverage and built anticipation for this trailblazing project. Supporting local creatives and amplifying their stories is at the heart of what we do.