About Us
Story and Strategy is a boutique public relations firm founded in Fort Worth, Texas in 2022.
In 2024, our team received two Worthy Awards from the Greater Fort Worth Chapter of the Public Relations Society of America (PRSA) for best community relations program and media relations tactic.
We’re proud to serve esteemed organizations such as Girls Inc. of Tarrant County, Rutledge Cancer Foundation, Abilene Christian University and many more.
Say hello to Kim
Kim has spent the past 17 years working in media and communications, serving as a broadcast news producer and spokesperson for one of the largest pediatric health care systems in the U.S. She has led crisis communications efforts for high-profile situations that made headlines around the globe, and managed strategic communications for legislative issues impacting millions of Texans.
Kim loves helping others tell their stories and found her passion as a public relations professional in 2015. She received her Accreditation in Public Relations (APR) in 2019 and graduated with a master’s degree in Strategic Communication and Innovation from Texas Tech University in 2022. Kim also holds two certifications in crisis communication from the Public Relations Society of America.
Whether it’s telling your organization’s story or handling a crisis, Kim has the experience and expertise to walk alongside your team as a trusted advisor. In addition to her work, Kim serves on the boards of the Greater Fort Worth Chapter of Public Relations Society of America and The WARM Place, which provides grief support to children and families.
Kim is a native New Mexican who counts the days until green chile season. She lives in Fort Worth with her husband, Alan, and two dogs – Beans and Bandit.
Contact her at kbrown@storyandstrategypr.com.
SAY HELLO TO ABIGAIL
Abigail brings over a decade of comprehensive communications experience, spanning public relations, broadcast journalism, corporate marketing, and digital and social media content creation. Her career highlights include building trust and fostering connections through diverse media and communication strategies.
Abigail's expertise extends beyond traditional PR, encompassing the development of compelling website copy and engaging content that drives results. She has a proven track record of managing brand social media channels and orchestrating impactful internal communications for organizations with over 8,000 employees. Her versatile skills and strategic insight enable her to craft tailored messaging that resonates with diverse audiences across various platforms.
Her corporate marketing experience within a Fortune Top 10 company has given her a deep understanding of large-scale brand strategy and execution.
Abigail holds a BA in Communications from the University of Central Arkansas. She further honed her skills at the Medill School of Journalism at Northwestern University, earning her master’s degree. Beyond her professional endeavors, Abigail serves on the board of the Greater Fort Worth Chapter of the Public Relations Society of America.
Abigail lives in Fort Worth with her husband and fellow Chicagoan, Robbie, and their two young children.
Contact her at ahoover@storyandstrategypr.com.