How We Helped Brand Juice Land Major Media Coverage in Fort Worth and Dallas
Dallas Morning News article on Brand Juice Marketing, published May 11, 2025.
At Story and Strategy PR, we believe great media placements begin with even greater storytelling. That philosophy came to life recently through our work with Brand Juice, a creative marketing firm with a bold new presence in Fort Worth.
Brand Juice wasn’t just opening an office. They were planting a flag in DFW, bringing their imaginative, strategy-led approach to branding and innovation into a vibrant, growing creative community. But we knew from the beginning that the story we needed to tell wasn’t about square footage or fancy technology. It was about vision and the visionary.
Start with the Story, Not the Space
The heart of the Brand Juice story is its founder, Paul Rogers. With a background in opera singing and a boundless imagination, Paul isn’t your average marketing executive. He’s a visionary who thrives on helping others bring their biggest creative dreams to life.
When we began pitching media, we made the conscious choice to lead with Paul’s story. His passion for innovation, his belief in the power of art, and his commitment to Fort Worth’s creative future made him the perfect protagonist. Reporters weren’t just meeting a company; they were meeting a person with a mission.
Make it Visual
Of course, the new Brand Juice building is stunning — a bold, modern renovation full of whimsical character and color. So we knew visuals would matter, too.
To give journalists the full experience, we orchestrated a private media tour of the space. It gave them the chance to see Paul’s vision brought to life, ask questions in person, and capture photos that would enhance their stories. For those unable to attend, we followed up with personalized one-on-one tours and additional visual assets.
Trust the Process
One of the most overlooked elements of successful media relations is timing. Great stories often don’t run overnight, especially when you're working with top-tier outlets on thoughtful, feature-length pieces.
We began our media outreach months before the stories were published. We were deliberate, persistent, and patient. Because we understand that real storytelling is a process and when you trust it, the payoff is worth the wait.
The Result
In the end, BrandJuice was featured in Fort Worth Magazine, Fort Worth Report, KERA, FTW Today and The Dallas Morning News, five respected outlets that truly captured the essence of what makes this company different. Not just another business opening, but a creative force expanding its reach and investing in the future of Fort Worth.
At Story and Strategy, that’s what we love most: helping clients tell stories that stick. Stories that go deeper than the surface. Stories that connect vision with visibility.
