Story & Strategy Proudly Announces the Public Launch of Weekend Will

Written By Abigail Hoover

Fort Worth SaaS startup turns personal tragedy into a simple, secure way for families to “Write a Love Letter” to those they love

Fort Worth, Texas – May 5, 2025 — Story & Strategy PR is honored to serve as the communications partner for today’s official launch of Weekend Will, a new software‑as‑a‑service platform that lets anyone draft a legally sound will in just a few guided steps—no courthouse visits or intimidating paperwork required.

Founded by Brooke Hipps, a graduate of TCU’s Executive MBA program, Weekend Will was born from heartbreak: Brooke’s 36‑year‑old sister passed away unexpectedly without a will, leaving loved ones to navigate difficult legal decisions while grieving. That experience inspired Brooke to create an easy, affordable solution that spares other families the same pain.

“To me, a will is more than a legal document,” said Hipps. “It’s a final gesture of care, a proactive way to protect your family and spare them difficult decisions. It’s the most powerful love letter you can write.”

Why This Story Matters

  • Peace of mind, simplified: More than half of Americans still die without a will, a gap Weekend Will aims to close.

  • Modern, always‑on access: Users can draft, update, and store their will (with photos of items) securely online.

  • Built in Fort Worth: The company adds to the region’s growing reputation as a hub for purpose‑driven tech.

Story & Strategy’s Role

From message development to media outreach, our team guided Weekend Will through a full‑scale launch strategy that’s already generating buzz. Coverage is slated for the Fort Worth Star‑Telegram, Fort Worth Inc., Fort Worth Magazine, and Fort Worth Business Press, and today’s press release has reached journalists statewide.

“Helping Brooke navigate the public announcement of Weekend Will embodies everything Story & Strategy stands for—purposeful storytelling that drives real change,” says Kim Brown, APR, co‑founder of Story & Strategy PR. “We couldn’t be prouder to champion Weekend Will’s mission.”

Join the Movement

Abigail Hoover
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