Ideal for small business owners and nonprofit leaders looking to amplify their voice, this workshop equips you with techniques to identify compelling stories and position them for maximum media coverage. Discover how to craft narratives that capture attention, inspire action, and ultimately earn a spot in the news.

How it helps you: 

Uncover Your Unique Angle: Identify the stories and insights that set your small business or nonprofit apart, making you more attractive to media outlets.

Engage Your Audience: Learn to craft compelling narratives that resonate with your community and inspire them to support your mission or brand.

Maximize Media Coverage: Develop pitching strategies tailored to local and national outlets, increasing your chances of getting featured.

Program Details: 

3 weekly sessions (2 hours each, live online or in person)

Includes templates for press releases, media alerts, sample media contacts lists

A three-hour intensive training that includes interactive instruction and on-camera practice to help you confidently handle interviews, press conferences, and other public appearances. Hone your messaging and master media engagement techniques.

How it helps you: 

Build Poise Under Pressure: Acquire proven techniques to handle tough questions and confidently deliver your key messages.

Refine Your On-Camera Presence: Practice in a realistic setting, receiving feedback to improve your tone, body language, and overall delivery.

Master Q&A Strategies: Learn how to guide the conversation, address difficult topics, and maintain control of the narrative.

Program Details: 

One three-hour session (in person)

Includes all training materials, personalized coaching, and post-training resources

Tailored for new and aspiring PR professionals with a background in journalism, this course covers the essentials of transitioning from reporting the news to actively shaping and pitching it. Learn how to leverage your journalism experience for success in PR.

How it helps you: 

Leverage Your Existing Skills: Gain insights on how your journalism background can be a strategic advantage in PR.

Master the Shift in Mindset: Learn to move from reporting facts to crafting compelling narratives that grab media attention.

Enhance Your Professional Value: Position yourself as a versatile communicator who can excel in both newsroom and PR environments.

Program Details: 

3 weekly sessions (2 hours each, live online)

Includes templates for press releases, media alerts, sample media contacts lists

Get the essential foundations for designing a strategic communications plan, whether you’re shaping the entire organization’s messaging or focusing on a specific project. This course dives into audience analysis, goal-setting, channel selection, and key performance indicators to ensure your communications strategy is both cohesive and impactful.

How it helps you: 

Clarify Your Messaging: Identify and articulate core objectives, ensuring all communications align with your organization’s vision.

Set Meaningful Goals & KPIs: Establish clear benchmarks to measure success, guiding ongoing improvements and ROI tracking.

Streamline Resource Allocation: Prioritize communication efforts efficiently, saving time and budget while achieving strong results.

Program Details: 

3 weekly sessions (2 hours each, live online or in person)

Includes personalized executive summary and a communications plan outline 

Learn everything you need to build a robust crisis communication plan for your organization. From assessing vulnerabilities to formulating clear protocols, this course ensures you’re prepared for any scenario.

How it helps you: 

Proactively Identify Vulnerabilities: Learn to spot and address potential issues before they escalate into full-blown crises.

Develop Clear Response Protocols: Create a streamlined, actionable plan that outlines exactly what needs to happen during critical moments.

Build Long-Term Resilience: Establish a framework that can be easily tested, refined, and updated as your organization grows and evolves.

Program Details: 

3 weekly sessions (2 hours each, live online or in person)

Templates for crisis team flowchart, stakeholder communication matrix, holding statements, as well as post-crisis review and evaluation included

Our tabletop exercise package offers two realistic scenarios for you and your team to test your crisis communication plan in a safe, simulated environment. Identify gaps, strengthen response strategies, and gain confidence.

How it helps you: 

Uncover Weaknesses: Realistic scenarios reveal hidden vulnerabilities in your plan and processes, allowing you to address them proactively.

Refine Team Roles & Responsibilities: Ensure every team member understands their part in a crisis response, leading to more cohesive execution.

Strengthen Collaborative Skills: Improve coordination and decision-making by working through complex challenges together.

Program Details: 

2 monthly sessions (2 hours each, live online or in person)

Includes relevant and timely crisis scenarios to your organization, as well as follow up notes with recommendations for refinement