Story and Strategy combines journalism-trained storytelling with research-driven strategy to help organizations earn trust, manage crises and grow visibility. We also bring APR-level rigor to our work, which means our approach is grounded in research, planning, ethics and measurement. We don’t do guesswork.

A PR firm helps organizations shape public perception through services like media relations, strategic messaging, crisis communications, thought leadership, media training, and public affairs support. At Story and Strategy, we tailor those services to your goals so your communications strategy supports your broader business or organizational priorities.

Marketing focuses on promoting your products, services or offerings to drive sales, while public relations focuses on building trust, credibility and relationships with the audiences that shape your reputation. PR is a strategic communication function centered on how your organization is perceived, especially by media, stakeholders and the public.

That’s something we can help with. In addition to public relations, Story and Strategy offers brand marketing and communications support, and we can tailor a custom solution based on your goals, audience and timeline.

The best time to hire a PR firm is before you urgently need one — when you’re preparing for growth, a launch, a leadership change, a major campaign or a potential reputational challenge. Proactive planning gives your team time to build the right messaging and strategy instead of reacting under pressure.

Yes — crisis communications is one of our core strengths, and we help clients prepare for, respond to and recover from high-stakes situations. Whether you’re managing a fast-moving issue, public criticism or online attacks, we provide calm, strategic counsel designed to protect trust and reduce long-term reputational damage.

Some PR wins can happen quickly, but strong public relations is usually a long-term investment in visibility, trust and reputation. The best results come from consistent strategy, timely execution and enough runway to build momentum with media, stakeholders and your target audiences.

A strong PR engagement should help you clarify your message, strengthen your reputation and create more visibility with the audiences that matter most. Depending on your goals, results may include media coverage, stronger thought leadership, better crisis preparedness, improved stakeholder trust and a clearer communications strategy.

Yes — while PR does not guarantee rankings, it can strengthen the signals that influence visibility by building brand authority, earning credible media mentions and creating clear, useful content that answers the questions people are already asking. As search becomes more AI-driven, organizations with strong reputations, expert content and consistent visibility are better positioned to be discovered and cited.

We work on monthly engagements with minimum commitments because strong public relations takes strategy, consistency and enough runway to create meaningful results. Each engagement is tailored to your goals, timeline and level of support needed, so we’ll recommend the right scope based on your organization’s priorities.

Yes — we regularly work with mission-driven organizations, growing companies and institutions navigating complex communications challenges. Our experience includes nonprofits, startups, healthcare, higher education, public affairs, real estate and other organizations that need thoughtful strategy and credible storytelling.