Meet Abigail

Co-Founder, Story and Strategy

Abigail brings over a decade of comprehensive communications experience, spanning public relations, broadcast journalism, corporate marketing, and digital and social media content creation. Her career highlights include building trust and fostering connections through diverse media and communication strategies.

Abigail's expertise extends beyond traditional PR, encompassing the development of compelling website copy and engaging content that drives results. She has a proven track record of managing brand social media channels and orchestrating impactful internal communications for organizations with over 8,000 employees. Her versatile skills and strategic insight enable her to craft tailored messaging that resonates with diverse audiences across various platforms.

Her corporate marketing experience within a Fortune Top 10 company has given her a deep understanding of large-scale brand strategy and execution.

Abigail holds a BA in Communications from the University of Central Arkansas. She further honed her skills at the Medill School of Journalism at Northwestern University, earning her master’s degree. Beyond her professional endeavors, Abigail serves on the board of the Greater Fort Worth Chapter of the Public Relations Society of America.

Abigail lives in Fort Worth with her husband and fellow Chicagoan, Robbie, and their two young children.

Contact her at ahoover@storyandstrategypr.com.