Build Your Personal Brand on LinkedIn and Let the Opportunities Come to You
By Kim Brown, APR
A couple of years back, I decided to start posting on LinkedIn regularly. I set a goal to share one post a week, which seemed daunting at the time. But as I started to watch for content ideas, I realized I had more to share than I thought.
I posted about my work, events I attended, and my thoughts on topics relevant to my industry. Over time, my followers grew—along with new opportunities. I began to notice people reaching out for all kinds of reasons: recruiters looking to fill roles, new pros seeking career advice, even speaking engagements (which my introverted self would have never sought out willingly).
My point is—LinkedIn isn’t just a digital resume or a place to chase job postings. It’s your front door—the handshake, elevator pitch, and networking event all rolled into one. Whether you’re a business owner, an executive, or a rising professional, your LinkedIn presence is often your first (and sometimes only) impression.
Your Network Is Your Net Worth
Building a following on LinkedIn is about more than likes or vanity metrics. It’s about community. The people who follow your work, engage with your ideas, and share your posts aren’t just “connections”—they’re your advocates, collaborators, and sometimes even future clients or employers. When you show up consistently with valuable content, you turn your network into a source of opportunities you couldn’t have predicted.
Position Yourself as a Thought Leader
Thought leadership isn’t reserved for CEOs or TED speakers — anyone can become a thought leader by sharing their unique perspective, lessons learned, and industry insights. What do you know that others can learn from? What conversations do you want to start? Use LinkedIn to shape the narrative in your field and become the person others look to for clarity, ideas, and inspiration. Thought leaders aren’t just experts—they’re generous with their expertise.
Treat LinkedIn Like a Living, Breathing Resume
Your career isn’t static—so why should your LinkedIn be? Every project, win, and new skill is a chance to update your profile and showcase the value you bring. Regularly refreshing your LinkedIn isn’t about bragging; it’s about accurately reflecting who you are and what you do. Think of your profile as an evolving story, not a one-and-done task.
More Than a Platform—It’s a Launchpad
LinkedIn is where deals are made, partnerships are born, and reputations are built. It’s also a place for learning and supporting others. The more you give—sharing insights, making introductions, offering help—the more you’ll find in return. It’s an ongoing, living network that grows with you.
Ready to Elevate Your LinkedIn Presence?
If you’re ready to build a stronger personal brand, our team at Story and Strategy can help. We offer LinkedIn reviews, profile refreshes, and thought leadership content—all based on your story. We start with a discovery call or interview, and from there, we help you tailor your message and show up online as the thought leader you are. Whether you’re job hunting, seeking clients, or aiming to lead in your field, let us help you stand out, connect, and grow your influence.
To schedule a free consultation, contact us directly at info@storyandstrategypr.com.
